MeebitsDAO came to us with a brief that sat right at the intersection of Web3 culture and creative world-building. Built around the iconic Meebits collection of 20,000 unique digital sculptures, the DAO needed a suite of animated videos to accompany their founder passes. Each founder was different, and the content needed to reflect that.
 
Our design was simple, a series of "rooms" that showcased the personalities and traits of each meebits founder. Our creations include: Artwork collector, trader, creative and more!

 

 We knew from the start that the rooms had to do real work. These weren't just backgrounds. They were portals into the personalities of the people that owned the Meebits.

We developed eight fully realised environments inside Unreal Engine 5, each one built around a specific founder archetype: the startup founder, the finance mind, the collector, the marketer, the investor, and more. Every room was dressed, lit, and animated to reflect the personality it represented. The kind of details that Web3 communities notice and reward.

Each video was designed to be fully loopable, so it could sit natively wherever a founder wanted to use it without ever feeling like it was ending. Getting the loop to feel seamless without losing energy was something we spent real time on. It had to feel alive, not mechanical.

Alongside the seven personality-driven rooms, we delivered a clean empty version of the space, giving the DAO flexibility for future use. We love how the whole suite came together.

The videos gained real traction across the Web3 space, and it's easy to see why. For a community built around digital identity and ownership, seeing their Meebits genuinely brought to life in fully realised, personality-driven worlds landed exactly the way it should. It was a brilliant project to be part of, and a reminder of just how much creative potential there is in this space.